This article was very good, well written and easy to read-- if it is okay with you I would like to share it with my reader base next week when I update my chart analysis on SPOT alongside other growth picks I have.
Thank you for writing, and happy to have found your substack.
Your statement about the market potentially missing the market size of audio advertising is correct imo. But what I would also ask is how much does Spotify benefit from this? They get ads in between plays of audio items, but a lot of the big money in podcast advertising goes directly to the content creators for placement in their podcasts that an advertiser knows goes out to a specific target audience. Spotify makes $0 for any ads that are done in this style, automatically cutting them out of a large portion of the growing audio ad market. Is the market's current pricing somewhat a factor of knowing this element of the story?
This article was very good, well written and easy to read-- if it is okay with you I would like to share it with my reader base next week when I update my chart analysis on SPOT alongside other growth picks I have.
Thank you for writing, and happy to have found your substack.
Your statement about the market potentially missing the market size of audio advertising is correct imo. But what I would also ask is how much does Spotify benefit from this? They get ads in between plays of audio items, but a lot of the big money in podcast advertising goes directly to the content creators for placement in their podcasts that an advertiser knows goes out to a specific target audience. Spotify makes $0 for any ads that are done in this style, automatically cutting them out of a large portion of the growing audio ad market. Is the market's current pricing somewhat a factor of knowing this element of the story?
Your statement about the market potentially missing the market size of audio advertising is correct imo. But what I would also as